Customer reviews – whether on your own site or on a public site like Google Business Places Pages or Yelp, are important for two reasons:
- Your potential customers are looking at reviews before they decide whether to pick up the phone and call you, or visit your store, or place an order online, and
- Google and other search engines use reviews when deciding how high your site will be in their search results. In other words, reviews help potential customers find your business as well as form an opinion about your business.
Positive, authentic reviews confirm the credibility of your business, products, and services. Visitors read reviews and gain information about your company. This will make some want to know more. Reviews can play a big role when it comes to converting prospects to sales.
Because reviews can improve your site’s ranking in search engines, they can be a highly effective way of gaining company exposure, by helping people find out about your business and what you offer. Even citations, small online mentions about your company in a favorable light, can help search engine users find your site.
Marketing Puget Sound can help you get positive reviews and citations. We will work with you to devise a plan to encourage your customers to place positive reviews on a regular basis. This may be by offering customers a discount on their next purchase or offering them a small gift now, or it might just be by asking them to write a review. Whether it’s on your own site or on third-party sites like Google, Yelp, or Judy’s Book, we can help with the review content and submission process. We’ll also help you place citations on relevant directory sites. Call us today to discuss creating a successful review marketing plan for your business.