IYP-Submissions, Citations & Reviews

IYP (Internet Yellow Page) Submissions are now an integral part of effective search engine optimization (SEO). IYPs are directories and search engines with a more specific, narrow focus compared to the major, general search engines such as Google, Bing, and Yahoo. Even if a web user limits their search to Google, what they find may include business listings on sites like

  • Superpages
  • Citysearch
  • Yelp
  • InsiderPages
  • YellowPages.com and
  • BizJournals

to name a few. When you include specific geographic areas and vertical markets, the list of directories is much longer.

Since listings in these directories often turn up prominently in Google and Bing searches, it’s important that your business is listed in the relevant directories for your market and geographic location. Being listed in the IYPs helps your business in two ways:

  • When visitors find you on those sites and then go to your site or visit or call your business, and
  • Being listed on these sites improves your ranking with the major search engines like Google

Taking advantage of the Internet Yellow Pages is an opportunity that some SEO service providers overlook. Not Marketing Puget Sound. We realize the importance of business IYP submissions, as well as submissions to other online directories. This is especially true where Google and Google Places are concerned. One great thing about Google Places is that Google populates the local search results found there from a number of places. Your company’s business information and data from your IYP listing is among the sources that Google Places relies on.


Citations or “mentions” about your business is another opportunity to expose your company name and address on other web pages. These mentions can prove to be a big source of traffic. This is true even when no actual link to your website is present. Marketing Puget Sound knows which local and general directories and blogs can help raise your rankings in the search engines. Citations are one local search tactic that some SEO companies may tend to overlook. MPS knows that failing to recognize the power of citations can hurt a client’s search engine ranking and thus cost potential business.


Reviews are an important and often cost-effective way to tap into the local and global search market. Google compiles information from review websites and includes it across different formats, including in Google Places. This information ultimately gets associated with your IYP (Internet Yellow Page) and other business listings. Marketing Puget Sound will help you get customer reviews that will improve your overall rankings with the search engines (for example, have them come over a period of time rather than all at once) and make sure all your business listings found online are accurate, up-to-date, and fully optimized. Let us handle connecting your company reviews to IYP and Local Search listings so you’re listed in the places that matter to your business.

Our SEO services take into account the impact that Google, Yahoo, Verizon, and AT&T have on Local Search devices. Their existing partnerships and interactions can have a positive affect on your company’s future growth. Your business listings with local online “Yellow Pages” will result in a higher placement in search results. MPS will use combined resources like IYP submissions, citations, and reviews to help improve your ranking. Just as small local businesses should not be limited to local advertising, the same holds true for larger, mid-size companies: Your business presence should not only cover the global market, but target the local as well. Whatever the size and scope of your company and no matter what the business or service, MPS can help you with a more effective web presence, more traffic, and ultimately more revenue.



Hey!┬áIt’s your bad-ass marketing team, Marketing Puget Sound.
We are SO close to launching M but not quite there yet!

Sign up to be a part of our launch!