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Get Viewer Retention with Easter Eggs

With mounting competition as more and more businesses go online, what will make you retain the customers and visits you get to your website? Paying attention to the details. Leave them some online Easter eggs! Online Tools, Wizards, & Secret Codes for Existing Websites Give your viewers an online Easter egg hunt this year. Leave little treats for them to find throughout your website. Build campaigns around interactive widgets that relate to your services. They should be simple and easy or fun to use, possibly even functional, like an online bidding system or estimates tool that gives a success animations at the end. You can also add widgets that give time-sensitive information, like weather reports or gas prices. Contact us for a Free Consultation on building one for your website! Here is an example of a useful widget to add to your existing website, an easy way to upload files for… Continue Reading →

Blog / April 8th, 2014

Decrease Bounce Rate

Top 3 Tips To Decrease the Bounce Rate of Your Website

Nobody wants to perform for an empty concert hall. Even worse, you don’t want your audience to leave early. You have something important to say, but how you say it is just as important as what you say. How do you keep your customers engaged and keep them from leaving early? One of the most important metrics in determining the effectiveness of your website messaging is your “bounce rate.” The bounce rate is a measurement that reflects the percentage of visitors that enter your site and leave instead of continuing on to other pages on your site. It’s basically measuring how much of your audience is leaving early.  So, how do you lower your bounce rate? While there is no silver bullet that works in every single case, here are some basic tips to decrease the bounce rate of your website.  1. Hone your inbound keywords to deliver what your visitors… Continue Reading →

Blog / Inbound Marketing / SEO / April 3rd, 2014

Facebook Screenshot

Why did Facebook Change Their Layout? …Again?

Imagine coming home after a strenuous day at work just to discover that a phantom slid into your home and rearranged all your furniture, some of it gone and some of it moved. That phantom was Facebook. When you realize that Facebook is rolling out a new design for business pages, you might experience a sense of betrayal and frustration. Just rest assured that there is a reason for the invasion; that reason is the smartphone in your pocket. The Marriage of Mobile and Desktop   With new smartphones hitting the market in constant rhythm, the mobile trends in communication just keep swelling. Facebook’s new cosmetics glow with mobile-friendly changes like single columns, new fonts, bigger fonts, and a finishing blush that could push users to like your page. Content in one column: Arguably the most notable change to your business page is the migration of your content from a… Continue Reading →

Blog / March 31st, 2014

Seattle Seahawks takes the City by Storm!

Seahawks Parade Takes Over Seattle

The Seattle Seahawks took the city by storm during their celebration. An estimated 700,000 people lined the victory parade route and filled both CenturyLink and Safeco Field to watch the celebration festivities. Reported as the largest event gathering in the history of Seattle, it was a well-deserved homecoming for our champions! The Seahawks defeated the Denver Broncos on Sunday in Super Bowl XLVIII. The 43-8 blowout game was the first Super Bowl victory for the Hawks, and the perfect way to end a hard fought season. Seattle’s team and fans celebrated the win with a victory parade. The Seahawks players, coaches, Seagals, and beloved mascot Blitz made their way through Seattle on the “Ride the Ducks of Seattle” tourist trucks. The parade route went down 4th Avenue, starting at Denny Way and ended at CenturyLink Field. Along the parade route there were several surprises for the fans. True to their… Continue Reading →

Blog / February 6th, 2014

enhance-seo

Enhance Your Business Marketing with SEO

Pumped up and ready to rock 2014, we want to share a piece of our marketing brains and explain what we do for local businesses. In particular, we’d like to chat about Search Engine Optimization (SEO) and how this technique will help maximize your business marketing plan for 2014. Maybe you’ve heard of the term, but never fully grasped its what it meant.   SEO is a very efficient resource to improve and promote your website to increase the number of visitors to your site through search engines such as Google. It’s an organic approach to ensure that your website ranks highly on those results page, and so that prospect who are interested in your specific product are able to find you.   Search engines determine what sites are ranked highly by routinely covering websites with crawlers. Crawlers analyze web content, copy the pages, and then index them so that… Continue Reading →

Blog / Marketing Monday / SEO / Web Development / January 13th, 2014

mps-friday-13th-blog-post

Happy Friday the 13th!

According to John Roach with National Geographic, “$800 or $900 million is lost in business on this day because people will not fly or do business they would normally do!” (http://goo.gl/Ga954K). There are many theories regarding the origins of the super spooky set of superstitions surrounding this day. Essentially, scientists feel that it is a common human trait to designate what our brains can’t explain in the form of a superstition. However, it is also scientifically proven, that believing in something can actually improve a person’s performance in regards to that specific task! So, we will leave it up to you to decide. Here are a few of our silly superstitions: Becca – “Salt. If I spill salt I will toss it over my shoulder…sometimes I forget which shoulder, so I do both!” Vanessa – “Black Cats. I will not let a black cat cross my path. I walk the… Continue Reading →

Blog / December 13th, 2013

Marketing Puget Sound Core Value - Appreciation

What Appreciation Means to MPS

First and foremost, Happy Thanksgiving, everyone!   As we walked through the doors of our office, each of us carried a special dish to share at the company potluck. Literally, we all had something to bring to the table! After dishing up our fair share of salad, broccoli casserole, potatoes and tofurkey (Tofu Turkey), we gathered around our conference table, and talked about everything but work.                         We have four core values at Marketing Puget Sound, which builds the foundation of our company’s culture. One of them, and a very important one at that, is Appreciation.   Thanksgiving reminds everyone all around the world to take a day out of their busy lives and appreciate all that they have. The loved ones that surround them, the career they have, and the countless opportunities that lie ahead of them. The… Continue Reading →

Blog / November 27th, 2013

Blue Mouse Theatre Tacoma - Website Development Marketing Puget Sound

Blue Mouse Theatre’s 90th Birthday Celebrated with New Website

The Blue Mouse Theatre, a community-supported movie house in Tacoma’s Proctor District celebrates its 90th birthday today, November 13, 2013. The theatre is recognized as the longest running movie house in the State of Washington. Many upgrades have happened for the theatre since 1923, structurally and technologically. The most recent change is the new website, which was developed and donated by Marketing Puget Sound. The new website launched the week of the Blue Mouse Theatre’s 90th birthday and features a more modern look, while maintaining the historic integrity of the Blue Mouse Theatre. You may notice a slightly updated logo of the famous mouse. The website is easier to navigate, full of information, and showcased with updated photographs. In the future, people may be able to purchase tickets and gift cards online. During 90 years of business, the Blue Mouse Theatre has captured the hearts of people from all walks… Continue Reading →

Web Development / November 13th, 2013

Tacoma Marketing Firm Blogging

Why It’s Absolutely Essential That Your Business Has A Blog

As the world becomes more and more technologically advanced and marketing shifts from a traditional method to the new-age approach, there are some questions that need to be answered. Business owners have come to realize that having an online presence for your business is an essential part of increasing their sales (at the very least they see the value in having their portfolio accessible online). This is a good thing. However, many don’t quite understand the importance of having a blog on their site. More importantly, they can’t justify the value of generating quality content on a weekly basis. How does a blog help your business? Do you actually need a blog? The short answer is yes. Here is why. How Does A Blog Benefit My Company? There are plenty of ways that a blog can benefit your business. Some of these things include more activity on your website, longer… Continue Reading →

Blog / Inbound Marketing / October 31st, 2013

Tacoma Marketing Firm