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Bobbie Bailey Selected on Business Examiner’s 40 under Forty List

Blog | July 23rd, 2015

This year’s “40 Under Forty” list of prominent business people under the age of forty has been released by the South Puget Sound’s Business Examiner and none other than our own Bobbie Bailey was selected! The list, which has been published by Business Examiner since 2003 features the most influential professionals and community leaders in the Southern Puget Sound Region. Along with Bobbie, some of this year’s recipients includes other successful business owners, philanthropists, and educators. The “40 Under Forty” selections come from nominations made by peers, then chosen by an alumni panel of judges. According to the site, “Each class of 40… Continue Reading →

How Marketing Greek Tourism Could Help Mend their Economy

Blog | July 16th, 2015

The economic crisis in Greece is getting all sorts of media attention as a seemingly solution-less depression with no clear signs of slowing down soon. There are many reasons for the problem, and it has been a long time coming for the country. Greek citizens are unsure of what will happen next and it’s an unnerving situation for everyone that is directly affected by the crisis. A long-term solution may be far away, but for now, a reliable source of money is one that has been there for decades: tourism. How They Got Here Financial crises are rarely linear and usually… Continue Reading →

U.S. Open Marketing Techniques Reach New Levels for FOX

Blog | July 13th, 2015

Over the past four days, the world has watched as Chambers Bay Golf Course hosted the 2015 U.S. Open golf tournament. The event has been anticipated since it was announced that it was coming to Tacoma in 2007. In the six months leading up to the tournament, FOX Sports launched a major U.S. Open marketing campaign to gain viewers in their inaugural coverage of the event. The campaign, which was hailed as one of the largest ever, began in January and continued up until the the tournament. Marketing Tactics In an article written by FOX they called their work to promote the tournament,… Continue Reading →

Experience #TacomaStrong Seminar 2 – Infusing Growth

Blog | June 15th, 2015

Experience Tacoma is a non-profit that is very close to Marketing Puget Sound. Experience Tacoma is dedicated to bringing Tacoma’s small business districts together in order to work towards the common goal of raising awareness for all of the amazing things this city has to offer. The seminar series was created to promote, organize, and advocate for Tacoma businesses, allowing the economy to grow. Being a local business ourselves, we believe that there is much to be learned from reaching out those in the community who own businesses as well — this event provides a forum for just that. We aim to… Continue Reading →

SEO: A Tacoma Marketing Firm Intern’s Lesson

Blog | June 4th, 2015

SEO is an umbrella term for creating impactful keywords that will deliver search results for potential customers that want to learn more about a company. It sounds straight forward, but people can type any random combination of words into their Google search bar and choosing the words that will lead them to your website is often hard to nail down. Keywords in Titles If MPS is trying to boost their website traffic through SEO, they may want to use keywords such as “Tacoma marketing firm” or “Puget Sound marketing.” These words will undoubtedly link MPS with prospective clients. However, if someone… Continue Reading →

Why Athletes are Beneficial to The Workforce

Blog, Design, Digital Marketing, Marketing Monday, Strategy | May 15th, 2015

Countless scientific studies have proven that playing a sport can add many benefits to one’s life. One unexpected benefit for an athletic enthusiast is a leg up when it comes to scoring that dream job! More and more employers are finding that applicants with a sports background make great employees. Does that mean you have to be a former Olympian or a retired professional football player to be first on the hiring list? Absolutely not! The Cornell Chronicle of Cornell University says, “Research with current workers and with retirees tell us: Participation in competitive youth sports ‘spills over’ to occupationally advantageous traits that… Continue Reading →

Break-up of the Century: Microsoft Dumps Internet Explorer!

Blog, Digital Marketing, Internet Facts, Web Development | March 20th, 2015

Microsoft Dropping the Browser Brand of Internet Explorer in Order to Compete is Great News for Website Designers By: Trang Nguyen | MPS Blogger Internet Explorer is like the last kid to be picked in gym class when it comes to Internet browsers. For years now, it has taken a back seat to Safari, Firefox, and Chrome to just name a few. If you really think about it, when was the last time you used Internet Explorer by choice? So it was no surprise when Microsoft recently announced that it would be dropping the Internet Explorer brand and moving in… Continue Reading →

Patient Portal Marketing | Marketing Puget Sound

Blog, Digital Marketing, Strategy, Web Development | February 23rd, 2015

Why it is Important to Market your Website’s Patient Portal   By: MPS Writer clients we work with are in healthcare, from chiropractors to dentists and even facial surgeons. As we work to build new websites and redesign old ones for these specific clients, we find that requests for patient portals are becoming more and more common. Patient Portals vary in their functionality, but some allow patients to view their information, request appointments, view test results, make payments and overall have greater access to all of their health information. The concept is to engage people to be more involved and aware of their… Continue Reading →

MPS Welcomes New Visual Strategist!

Blog, Design, Strategy | January 22nd, 2015

Please join us in welcoming Brittany Diamond, Visual Strategist, to the Marketing Puget Sound team!   As a designer-bard-strategist, Brittany combines energy and innovation to create relevant and futuristic goals for our client’s marketing plans. With a degree in Communications Design from the Milwaukee Institute of Art & Design, she brings both energy and innovation to the table to build meaningful campaigns for brands. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu Strategic planning involves identifying opportunities and developing a position to then implement. Relevance is key. Strategic… Continue Reading →

Shop Small. Gain Big.

Blog, Marketing Monday | December 9th, 2014

Small Business Saturday was a concept started by American Express in 2010, intended to help raise awareness about the products small businesses have to offer. Four years later, and the Saturday after Thanksgiving is more than just about raising awareness, but emphasizing the importance of supporting the community that has in return supported you. Small Business Saturday focuses on a chain reaction in the sense that, many local businesses owners, hire local, source local and choose to give back locally. As a Tacoma marketing firm and small business, we believe that there is so much to gain from choosing to… Continue Reading →