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MPS Welcomes New Visual Strategist!

Blog, Design, Strategy | January 22nd, 2015

Please join us in welcoming Brittany Diamond, Visual Strategist, to the Marketing Puget Sound team!   As a designer-bard-strategist, Brittany combines energy and innovation to create relevant and futuristic goals for our client’s marketing plans. With a degree in Communications Design from the Milwaukee Institute of Art & Design, she brings both energy and innovation to the table to build meaningful campaigns for brands. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu Strategic planning involves identifying opportunities and developing a position to then implement. Relevance is key. Strategic… Continue Reading →

Shop Small. Gain Big.

Blog, Marketing Monday | December 9th, 2014

Small Business Saturday was a concept started by American Express in 2010, intended to help raise awareness about the products small businesses have to offer. Four years later, and the Saturday after Thanksgiving is more than just about raising awareness, but emphasizing the importance of supporting the community that has in return supported you. Small Business Saturday focuses on a chain reaction in the sense that, many local businesses owners, hire local, source local and choose to give back locally. As a Tacoma marketing firm and small business, we believe that there is so much to gain from choosing to… Continue Reading →

Three Maxims of Good Logo Design

Blog, Design | September 23rd, 2014

What makes a good logo? Well, the answer will depend on who you ask. If you ask ten different people, I bet you will get ten different opinions on what makes one logo better than another. This subjectivity is both the beauty and the challenge of design-truly ‘good’ design transcends style trends as well as personal preferences. Constantly striving towards this ideal is one of the main things that keeps me inspired in my work each day. So, how does one go about developing a logo that surpasses subjectivity? I have developed three central maxims that have become my logo-design… Continue Reading →

Media Campaigns that Embody #PositiveByDesign

Blog, Design, Marketing Monday | September 15th, 2014

Positivity is something that we choose. #PositiveByDesign encompasses just that. With every situation we face, there is the opportunity to design the path we wish to take. Will we opt to focus on the positives or take on a more negative approach? Here at Marketing Puget Sound, we believe that positive thinking gives us a “Happy Advantage”, which was inspired by Shawn Achor’s TEDx talk on positive psychology. He explained that our brain at positive allows for a higher potential for happiness, productivity, energy and creativity. With so much to gain and nothing to lose, MPS has chosen to launch… Continue Reading →

WordPress CMS Case Study: Cascade Regional Blood Services

Blog, Web Development | July 16th, 2014

Organization: Cascade Regional Blood Services Timeframe of Project: April 2014 – May 2014 It’s very possible that you’ve seen their logo, or have actually donated with them. Since 1946, Cascade Regional Blood Services (CRBS) has provided blood to Multicare Health System and Franciscian Health System hospitals and clinics in the Pierce and South King County. Their old website was built in a dated web environment, which had become increasingly difficult for managing & updating content, and left the site vulnerable to hacking.

Marketing Entrepreneur on Managing to Have ‘It All’

Blog | June 25th, 2014

It’s a great time to be a female entrepreneur, even while being a mom of [nearly] two now—and the founder and president of my Tacoma-based marketing agency. Our family will expand this Fall with the arrival of daughter, Parker Jewel. She will join myself and husband, Chris, and our 6 1/2-year-old son, Ayden. People often speculate, and on occasion even ask, “How do you successfully run a business, have love in your marriage and not have someone raising your children for you? Don’t get me wrong, I have my share of exhausting days, but for the most part I’ve developed a… Continue Reading →

Wanna Cupcake? Hires MPS to Build New Website

Blog, Design, E-Commerce, Web Development | June 16th, 2014

Pretty excited about this announcement, personally! This week we’ve been communicating with the owner of Wanna Cupcake?, Jim Romano, to finalize the details of his project for a new website design. Wanna Cupcake? is a local bakery located in Puyallup, WA and has been open for business for the past few years. Don’t misunderstand the name of the company, as this business is much more than just cupcakes! In fact, have you checked out their Facebook page? The team at Wanna Cupcake? can seriously pump out some amazing specialty cake designs, wedding cakes and a beautiful array of cupcakes and cake… Continue Reading →

Considerations for a Custom Website Design

Blog, Web Development | May 1st, 2014

In the world of website design, people fall into two categories: those who design websites, and those who use them. Though website visitors are the most important critic, too many designers build visually appealing websites without keeping user functionality in mind.   When we create a custom website design at Marketing Puget Sound, we develop it for the user’s experience.  Our website developers and content writers aim to keep things simple, intentional, and most of all, user friendly.   Our web developers, Ryan and Annika, were asked what they considered most important when creating a custom website design. They agreeably… Continue Reading →

Add Value To Your Twitter and Facebook Marketing Campaigns

Blog | May 1st, 2014

  Just because you might use Facebook or Twitter all day long, doesn’t mean that you necessarily have the insight you need to market your business using these platforms. Both Facebook and Twitter are unique and should be used differently to market to your customers. Throwing a ton of money at pay-per-click ads or spamming your customers several times a day on Twitter and Facebook won’t give you the ROI you need to justify spending your marketing dollars. You need to be intentional with how you interact with your customers on these platforms, and even more than that, you need to… Continue Reading →

Get Viewer Retention with Easter Eggs

Blog | April 8th, 2014

With mounting competition as more and more businesses go online, what will make you retain the customers and visits you get to your website? Paying attention to the details. Leave them some online Easter eggs! Online Tools, Wizards, & Secret Codes for Existing Websites Give your viewers an online Easter egg hunt this year. Leave little treats for them to find throughout your website. Build campaigns around interactive widgets that relate to your services. They should be simple and easy or fun to use, possibly even functional. Some examples we’ve seen work are online bidding systems, estimates wizard, or survey… Continue Reading →