Break-up of the Century: Microsoft Dumps Internet Explorer!

Blog, Digital Marketing, Internet Facts, Web Development | March 20th, 2015

Microsoft Dropping the Browser Brand of Internet Explorer in Order to Compete is Great News for Website Designers By: Trang Nguyen | MPS Blogger Internet Explorer is like the last kid to be picked in gym class when it comes to Internet browsers. For years now, it has taken a back seat to Safari, Firefox, and Chrome to just name a few. If you really think about it, when was the last time you used Internet Explorer by choice? So it was no surprise when Microsoft recently announced that it would be dropping the Internet Explorer brand and moving in… Continue Reading →

Patient Portal Marketing | Marketing Puget Sound

Blog, Digital Marketing, Strategy, Web Development | February 23rd, 2015

Why it is Important to Market your Website’s Patient Portal   By: MPS Writer clients we work with are in healthcare, from chiropractors to dentists and even facial surgeons. As we work to build new websites and redesign old ones for these specific clients, we find that requests for patient portals are becoming more and more common. Patient Portals vary in their functionality, but some allow patients to view their information, request appointments, view test results, make payments and overall have greater access to all of their health information. The concept is to engage people to be more involved and aware of their… Continue Reading →

MPS Welcomes New Visual Strategist!

Blog, Design, Strategy | January 22nd, 2015

Please join us in welcoming Brittany Diamond, Visual Strategist, to the Marketing Puget Sound team!   As a designer-bard-strategist, Brittany combines energy and innovation to create relevant and futuristic goals for our client’s marketing plans. With a degree in Communications Design from the Milwaukee Institute of Art & Design, she brings both energy and innovation to the table to build meaningful campaigns for brands. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu Strategic planning involves identifying opportunities and developing a position to then implement. Relevance is key. Strategic… Continue Reading →

Shop Small. Gain Big.

Blog, Marketing Monday | December 9th, 2014

Small Business Saturday was a concept started by American Express in 2010, intended to help raise awareness about the products small businesses have to offer. Four years later, and the Saturday after Thanksgiving is more than just about raising awareness, but emphasizing the importance of supporting the community that has in return supported you. Small Business Saturday focuses on a chain reaction in the sense that, many local businesses owners, hire local, source local and choose to give back locally. As a Tacoma marketing firm and small business, we believe that there is so much to gain from choosing to… Continue Reading →

Three Maxims of Good Logo Design

Blog, Design | September 23rd, 2014

What makes a good logo? Well, the answer will depend on who you ask. If you ask ten different people, I bet you will get ten different opinions on what makes one logo better than another. This subjectivity is both the beauty and the challenge of design-truly ‘good’ design transcends style trends as well as personal preferences. Constantly striving towards this ideal is one of the main things that keeps me inspired in my work each day. So, how does one go about developing a logo that surpasses subjectivity? I have developed three central maxims that have become my logo-design… Continue Reading →

Media Campaigns that Embody #PositiveByDesign

Blog, Design, Marketing Monday | September 15th, 2014

Positivity is something that we choose. #PositiveByDesign encompasses just that. With every situation we face, there is the opportunity to design the path we wish to take. Will we opt to focus on the positives or take on a more negative approach? Here at Marketing Puget Sound, we believe that positive thinking gives us a “Happy Advantage”, which was inspired by Shawn Achor’s TEDx talk on positive psychology. He explained that our brain at positive allows for a higher potential for happiness, productivity, energy and creativity. With so much to gain and nothing to lose, MPS has chosen to launch… Continue Reading →

WordPress CMS Case Study: Cascade Regional Blood Services

Blog, Web Development | July 16th, 2014

Organization: Cascade Regional Blood Services Timeframe of Project: April 2014 – May 2014 It’s very possible that you’ve seen their logo, or have actually donated with them. Since 1946, Cascade Regional Blood Services (CRBS) has provided blood to Multicare Health System and Franciscian Health System hospitals and clinics in the Pierce and South King County. Their old website was built in a dated web environment, which had become increasingly difficult for managing & updating content, and left the site vulnerable to hacking.

Marketing Entrepreneur on Managing to Have ‘It All’

Blog | June 25th, 2014

It’s a great time to be a female entrepreneur, even while being a mom of [nearly] two now—and the founder and president of my Tacoma-based marketing agency. Our family will expand this Fall with the arrival of daughter, Parker Jewel. She will join myself and husband, Chris, and our 6 1/2-year-old son, Ayden. People often speculate, and on occasion even ask, “How do you successfully run a business, have love in your marriage and not have someone raising your children for you? Don’t get me wrong, I have my share of exhausting days, but for the most part I’ve developed a… Continue Reading →

Wanna Cupcake? Hires MPS to Build New Website

Blog, Design, E-Commerce, Web Development | June 16th, 2014

Pretty excited about this announcement, personally! This week we’ve been communicating with the owner of Wanna Cupcake?, Jim Romano, to finalize the details of his project for a new website design. Wanna Cupcake? is a local bakery located in Puyallup, WA and has been open for business for the past few years. Don’t misunderstand the name of the company, as this business is much more than just cupcakes! In fact, have you checked out their Facebook page? The team at Wanna Cupcake? can seriously pump out some amazing specialty cake designs, wedding cakes and a beautiful array of cupcakes and cake… Continue Reading →

Considerations for a Custom Website Design

Blog, Web Development | May 1st, 2014

In the world of website design, people fall into two categories: those who design websites, and those who use them. Though website visitors are the most important critic, too many designers build visually appealing websites without keeping user functionality in mind.   When we create a custom website design at Marketing Puget Sound, we develop it for the user’s experience.  Our website developers and content writers aim to keep things simple, intentional, and most of all, user friendly.   Our web developers, Ryan and Annika, were asked what they considered most important when creating a custom website design. They agreeably… Continue Reading →